3.08 billion is the number of social network users worldwide in 2020. Isn’t that enormous? The power of social media is huge if used correctly. We have come a long way from the time when offline media was the only option. There was neither a way to define your target audience nor was there any control over the budget.
Locked up in the lockdown, many businesses have taken a hit. However many have realized the power of hosting webinars. If you are an Entrepreneur, you must have been familiar to the concept of webinar already and if not, lockdown must have got you.
So much has happened since the beginning of 2020. Covid-19 has changed the way we used to think about things around us. It has forced most of us in to a sudden period of lockdown for which no one was prepared. Among all the changes of day to day life one major change is use of technology. The use of smart phones, smart TV and Laptops have displayed huge increase. The spread of pandemic has impacted every individual and worldwide economy. Many industries went in to complete shutdown of business activities whereas some actually have shown accelerated growth. Are these changes temporary and things will get back to normal or the current transformations will be the new “normal”?
Entertainment industry has changed a lot lately, as consumers are shifting from TV serials to web series and television service providers to online streaming providers. Netflix and Amazon prime are among such online streaming services which allow the subscribers to watch their favourite movies anytime anywhere including the original production which are exclusively available only on their own networks. This digital upgrade of technology is resulting in a gradual change of consumers’ lifestyle already.